Case
Alpine is the market leader in hearing protection, awarded the Red Dot Award! The company offers high-quality hearing protection to musicians, children, travelers, water sports enthusiasts, nightlife enthusiasts, motorcyclists and people with sleep problems, among others.
Project overview
The question
Ears are supposed to hear. Your hearing lets you enjoy music, birdsong and sometimes wonderful silence. Alpine makes sure you can enjoy sound carefree and that you don't get hearing damage. That's why they make hearing protection that protects your hearing. Every day, for a lifetime.
Alpine is looking for growth opportunities in German marketplaces and wants to make great strides in the German market. The main objectives are to increase brand awareness and grow sales on marketplaces. The question for Dexport is to support Alpina in this in the best possible way.
Objective
Dexport is involved to optimize the Amazon campaigns and strategy. Initially, the focus was mainly on restructuring the ad campaigns, SEO and improving the German-language product texts. This doubled the Return On Investment (ROI) within a short period of time. An Amazon specialist from Dexport is in Alpine's office every week to manage the project with the Alpine team. Later, French Amazon advertising will be added by means of Dexport's French Amazon specialist.
Alpine doubles ROI on Amazon campaigns and takes full advantage of Amazon's sales opportunities in Germany. Dexport realized a 50% drop in advertising costs within a few weeks without stagnating sales growth. This is mainly due to an optimal restructuring of the Amazon marketing campaigns. This is an optimal basis for further expansion of Alpine's success on marketplaces.
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