Case

GIMBER

Stylish GIMBER makes organic ginger concentrate to drink pure or mixed with water or other beverages. Originally a Belgian company, Gimber now sells their products throughout Europe. They do so offline through delis and organic stores and, since 2021, online through the Amazon Marketplace. 

Project overview

• Amazon
• Amazon Storefront
• A+ content
• Brandstory
• Amazon Advertising
• Multiple countries

The question

Growing on Amazon

In early 2021, GIMBER wanted to start selling through Amazon. Resellers were already selling GIMBER products through Amazon, but did so without a brand story and matching photos. To give a strong answer to that, GIMBER wanted to set up a complete online store itself within Amazon and grow internationally. 

Step 1

Product listings

To get started on Amazon, it is important to get the basics right. Too often we see products that are hardly or not fully online. We made sure that the entire assortment came online on Amazon. All products were provided with the correct EAN numbers, the SKUs, titles, descriptions and variations.

Step 2

Creating Storefront, A+ content and a Brandstory

To get started on Amazon, it is important to get the basics right. Too often we see products that are hardly or not fully online. We made sure that the entire assortment came online on Amazon. All products were provided with the correct EAN numbers, the SKUs, titles, descriptions and variations.

Step 3

Amazon Advertising

The next step was for Gimber to be visible in all areas on Amazon through Advertising. In consultation, we devised an appropriate advertising strategy. Here the focus was mainly on the brand name and specific categories, such as syrup and ginger. 

Step 4

After success, slowly expand to other countries

With the right strategy, we gathered good reviews, which is very important on Amazon, and won the buy box. When sales went well, the strategy was further expanded to other European countries such as France, Spain, Italy and the United Kingdom. For each country, a full online store was set up again, A+ content and brand story. 

Result Gimber

Currently, Gimber operates in more than 5 countries and Amazon has now become a serious revenue source and we can proudly say that this is a successful launch on Amazon.

View the Storefont here

• 
  5 countries active
• 
  15% conversion rate
• 
  3500% sales growth
• 
  Good reviews collected

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